Pretentious Melbournians bowled over by a big red ball of string in the latest TVC for West End Draught by BMF.
The interstate rivalry between South Australia and Victoria is the theme for the Lion Nathan TVC ‘Ball,’ developed by BMF. It reinforces the beer’s position as a state icon, and introduces ‘Beer Karma’ – the theory that for every West Draught consumed a Victorian cops it.
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