Diesel brings Facebook to life in its stores with Diesel Cam.  Inspired by the photograph booths found in amusement arcades, spliced with a vending machine, the Diesel Cam doubles up as a mirror and a shopping buddy by allowing wannabe models to share photos of themselves wearing Diesel’s threads on Facebook by logging in via Facebook Connect on the machine’s control panel.  You can crop and cut pictures so only your good side is posted to your friend stream.
Only in Diesel’s stores in Barcelona and Madrid. Hopefully Diesel will figure ‘que pasa’ and it’ll catch on here. Great example of a brand using Facebook Connect to engage customers with their online presence.