False Brands
There is a place that sells T Shirts with the logo of companies and places that appear in films and other 20th century fiction.
LastExitToNowhere.com specializes in designs relating to “some of the most memorable places, corporations and companies in 20th-century fiction.”
In his Consumed column, Rob Walker looks at this trend and says false brands tend to be appealing because they are fake and “often encompass a kind of critique of the absurdity of branding itself.” Which, in one school of thought, then actually makes the false brand a brand itself. Confused?
